Welcome to the Industry Member's American flag on watermelonssection of watermelon.org, developed especially for watermelon growers, shippers and importers. Here is a wealth of informational resources for your use. The NWPB is dedicated to assisting and supporting industry members by offering marketing materials for promotions and tools, such as logos, photos, health statements and more that can be used in your programs, websites, and other marketing efforts.

2014 Watermelon Board Member Appointments Announced

Jan 14, 2014 - Secretary Vilsack Announces Watermelon Promotion Board Appointments

2014 Important Update

There will be a referendum on the issue of eliminating the requirement that an importer import more than 50% of the total volume handled and imported to qualify as an importer member to serve on the National Watermelon Promotion Board.

Ballots will be mailed out and the referendum shall be conducted from January 13, 2014 to January 27, 2014.

If you do not receive a ballot please contact USDA for a ballot. The instructions are listed in the last paragraph of the Referendum Order.

64412 
Federal Register/Vol. 78, No. 209/Tuesday, October 29, 2013/Proposed Rules

Referendum Order

It is hereby directed that a referendum be conducted among eligible watermelon producers, handlers, and importers to determine whether they favor amending the Watermelon Research and Promotion Plan to eliminate the requirement that an importer import more than 50 percent of the total volume handled and imported in order to qualify as an importer 

member to serve on the National Watermelon Promotion Board.
The referendum shall be conducted from January 13, 2014 through January 27, 2014. The referendum agents will mail the ballots to be cast in the referendum and voting instructions to all known eligible watermelon producers, handlers, and importers prior to the first day of the voting period. Only producers of 10 acres or more of watermelon; watermelon handlers, and importers of 150,000 or more pounds of watermelons annually, and importers who import less than 150,000 pounds of watermelons annually and did not apply for and receive reimbursements of assessments annually during the representative period will be eligible to vote in the referendum. Any eligible watermelon producers, handlers, and importers who do not receive a ballot should contact the referendum agent no later than one week before the end of the voting period. Ballots must be received by the referendum agents no later than the close of business 4:30 p.m., Eastern daylight-standard time, January 27, 2014, to be counted.

Jeanette Palmer, Sonia Jimenez and Marlene Betts, PED, FVP, AMS, USDA, Stop 0244, Room 1406–S, 1400 Independence Avenue SW., Washington, DC 20250–0244, are designated as the referendum agents of the Department to conduct this referendum. The referendum procedures specified in sections 1210.600 through 1210.607 of the Plan, which were issued pursuant to the Act, shall be used to conduct the referendum. 
 View the Watermelon Importer Rule 2
 


This is the AMS home page where you will see the link to the press release: (1st news item under “In the News”)

http://www.ams.usda.gov/AMSv1.0

And this is the link to the News Release page: Click Here

Important Update: Redistricing Rule 

Please click here to view the PDF.

 

Important Update: Civil Penalty Increased

Please click here to view the PDF of the Federal Register page 17557 or you may view it online here at the Federal Register Homepage (search terms "civil penalty watermelon" for quick find.)

 

Click to link to Online Handler's Report

Click here for the User Guide to support the Online Handler's Report (PDF) - Step by Step instructions with graphics to walk you through filing your report online.

 

Price elasticity of whole watermelon – how does it watermelon prices this summer and its effect on consumer purchases?

Rose Research LLC, conducted a study as follows: "A total of 800 online interviews were completed during May/ June, 2011 among respondents who are the primary grocery shoppers of their household and purchased whole watermelon in the past few months. The interviewing was conducted among a national sample of respondents and is reflective of U.S. population statistics". According to Steve Rose: "The price elasticity study confirms that the (perceived) current price of whole watermelon ($4.56) falls within the range of acceptable prices the consumer is willing to pay - $3.25 - $4.71. According to Rose Research, the price of $4.56 is at the high-end of the range and we would suggest that in these challenging economic times – with the consumer watching their budget carefully and cutting back in many areas – caution should be used when pricing watermelon going forward as higher (prices) near the limit could inhibit sales, long term."

The NWPB cannot dictate price to retailers for legal and other obvious reasons. As such this report should be used with discretion as you discuss this with retailers. All we are doing is stating the facts based on a valid research project of consumers, that is intended to show how certain price points can either stimulate or discourage purchases of watermelon based on what the consumer's in this study were reporting. We want this to be a win-win situation for all parties concerned.

 Price Elasticity