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Welcome...
to the National Watermelon Promotion Board's Interactive Media Kit. Inside here
you'll find great watermelon photography, recipes, health, information, logos and
copy for your editorial, advertising, merchandising or training needs. We welcome
you to use the enclosed images and information for reproduction in your editorial,
advertising or merchandising materials.
Get Started!
To start exploring the wonderful world of watermelons,
select a topic from the menu on the left.
Need Help?
Select the help link on the left side of the menu
For Additional Information...
Browse the rest of our website.
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The National Watermelon Promotion Board proudly launched its blog called WhatAboutWatermelon.com, and is now ready to help influence the social media universe using these major
channels. 2011 will see a new watermelon presence on Facebook, Twitter, and YouTube.
Our pages will all be linked back to our home website, which will also be unveiling a facelift this year, Watermelon.org. Check back often
for news, promotions and other fun updates, or find us by searching for "Watermelon.org" on Facebook, YouTube and Twitter.
We may also be operating under the "WhatAboutWatermelon" name, the blog currently authored by The Watermelon Guy. Our blog
will see a new host of bloggers, from nutritionists, sports writers, educators, chefs and other celebrity types. It's sure
to be a huge year for watermelon on the internet!
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WhatAboutWatermelon
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Watermelon.org
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All4Watermelon
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WatermelonBoard
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Delta Airlines In-Flight Video featuring Watermelon
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The video above requires the Apple Quicktime
Player to view correctly. If you do not have Quicktime installed you can get it by clicking here.
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Watermelon is an American Icon. When people enjoy watermelon they think fond of memories of summertime
with family and friends, enjoying a cold slice on patriotic holiday like Memorial Day and The Fourth of July.
Wholesome and sweet, pure rich red, watermelon just feels like America.
For recipes and images for the photos above click on the links below the picture.
You can read more about the All-American Summer Flavor here or at these links online:
Culinary.net
SheKnows.com
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The watermelon industry has trained ambassadors that educate while
adding sparkle to any promotion or special event. There are eight
state and one national queen who are sponsored by various state and
national watermelon associations. They are responsible for promoting
their area's watermelon crop. They are available to represent the
watermelon industry at media interviews, store grand openings,
special events, hospitals, schools, festivals and parades.
For more information on individual associations go to the contact us
section or contact NWPB directly.
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Introduction
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The NWPB wants all kids to enjoy watermelon and to lead
active, healthy lifestyles. We have many great tools that
parents, teachers, and other types of community leaders can
use to help teach our children the importance of eating well
and having fun being physically fit.
Meet J. Slice - he's our healthy hero with good tips for kids
on eating right. He has some fun ideas on what you can do with
watermelon. J. Slice is as active as every other kid out there,
and he keeps his energy up with a healthy dose of watermelon!
In 2011, we will be releasing a new J. Slice coloring book. Check
back in the summer!
Our two coloring book stories feature J. Slice "Saving the planet
from Professor Junk Food" and "Rescuing his friends from the
clutches of Lazee." He also shows how to "Take a Bite out of a
Rainbow."
Our coloring pages for kids feature fun recipes while delivering
a subtle health message: watermelon is healthy and delicious, everyday.
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Coloring Pages
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Coloring Page - Banana Split
pdf
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Coloring Page - Cones
pdf
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Coloring Page - Cupcakes
pdf
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Coloring Page - Dippers
pdf
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Coloring Page - Frosted Cutouts
pdf
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Coloring Page - Kebabs
pdf
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Coloring Page - Snow Capped Mountain
pdf
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Coloring Page - T-Rex Carving
pdf
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Take a Bite Out of the Rainbow Coloring Sheet
pdf
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J Slice vs Professor Junk Food Coloring Book
pdf
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J Slice vs Lay-Z Coloring Book
pdf
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J Slice vs Lay-Z Coloring Book (spanish)
pdf
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J. Slice - Our Healthy Hero
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J. Slice is the skateboarding cartoon characted designed to
educate kids about the benefits of eating watermelon. He was
created by the National Watermelon Promotion Board (NWPB) and
is a member of our "Ask the Experts" panel at WhatAboutWatermelon.com
blog.
J. Slice was developed using feedback from focus groups
made up of adults who have daily interaction with the youth market and
elementary school-aged children. The response was very positive by both
groups who felt the character represented the energy and vitality of a
healthy lifestyle that includes eating lots of fruit and vegetables, especially
watermelon.
As for the "J," that part of his name is a little more
of a mystery, but a friend at the NWPB speculates that it stands for "juicy" as in
"Juicy Slice." That makes way more sense than "Joe," which was my first guess for the
name behind Mr. Slice's first initial.
~The Watermelon Guy
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Kid's Recipes
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Logos
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NWPB Logo 1
hi-res
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NWPB Logo 2
hi-res
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Watermelon.org Logo
hi-res
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Good for your Heart 1
hi-res
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Good for your Heart 2
hi-res
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Heart Healthy 1
hi-res
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Heart Healthy 2
hi-res
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I Love Watermelon 1
hi-res
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I Love Watermelon 2
hi-res
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Lycopene Logo
hi-res
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Brochures
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Recipe Brochure English
pdf
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Recipe Brochure French
pdf
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Recipe Brochure Spanish
pdf
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Consumer Safe Handling Brochure
pdf
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Double Sided Recipe Card
pdf
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Food Service Recipe Brochure
pdf
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Posters
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J. Slice Poster
hi-res
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pdf
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Elementary School Poster
hi-res
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pdf
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Middle & High School Poster
hi-res
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pdf
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Backroom Restaurant Poster - English
hi-res
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pdf
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Backroom Cafeteria Poster - English
hi-res
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pdf
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Tools
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Availability Charts
hi-res | pdf
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Backroom Poster English
hi-res | pdf
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Backroom Poster Spanish
hi-res | pdf
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Backroom Handling Guide English
pdf
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Backroom Handling Guide Spanish
pdf
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Displays
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Watermelon lends itself to a wide variety of creativity when it comes to
displays. The NWPB has been host to retail display contests in the US, Canada
and at DeCA Commissaries. While we can provide some basics to get you started,
such as posters, stickers and recipe cards, the rest is up to you!
make sure that the watermelons are all clean and off the floor. You can offer
shoppers ideas on how to cut up a whole watermelon, make a watermelon recipe for
dinner, or carve a watermelon into a unique fruit basket. Remember, you have your
whole store to draw inspiration from! Whether it be beach umbrellas, floral arrangements,
baloons, flags or garlands, a fantastic watermelon display is easy to pull off. And,
it will make your shoppers notice!
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Display 1
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Display 2
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Display 3
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Display 4
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Display 5
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Display 6
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Display 7
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Display 8
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Display 9
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Display 10
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Display 11
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Display 12
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POS Artwork
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Bin Wrap 1
hi-res
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Bin Wrap 2
hi-res
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Bin Wrap 3
hi-res
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Mock Up Bin 1
hi-res
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Mock Up Bin 2
hi-res
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Mock Up Bin 3
hi-res
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Mock Up Bin 4
hi-res
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Poster - Fresh
hi-res
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Poster - Season
hi-res
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Printable Cargo Bin Wrap
hi-res
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Printable Seasons Bin Wrap
hi-res
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Serving Watermelon - Posters
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Food Service Guide
pdf
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Cost Effective Value & Yield Information
pdf | text
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Backroom Restaurant Poster - English
hi-res | pdf
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Backroom Restaurant Poster - Spanish
hi-res | pdf
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Backroom Cafeteria Poster - English
hi-res | pdf
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Backroom Cafeteria Poster - Spanish
hi-res | pdf
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Selection Storage & Handling
pdf
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Availability Chart
hi-res | pdf
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Easy Serving Ideas
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Ice Cubes
hi-res | pdf
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Watermelon Syrup
hi-res | pdf
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Drizzle Wedges
hi-res | pdf
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Fruit Bar Scoop
hi-res | pdf
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Food Service - Cubes
pdf
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Food Service - Wedges
pdf
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Materials Order Form
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NWPB Order Form
pdf
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Posters & Serving Suggestions
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Elementary School Poster
hi-res
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Elementary School Poster Spanish
hi-res
| pdf
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Middle & High School Poster
hi-res
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Middle & High School Poster Spanish
hi-res
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Backroom School Poster
hi-res
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Backroom School Poster Spanish
hi-res
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Watermelon Yield & Serving Suggestion
pdf
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Watermelon Day
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Host a Watermelon Day at Your School
Know for its amazingly sweet and juicy appeal, watermelon is an amazing
vegetable packed with vitamins A, B6 and C. So let's share the news with
kids everywhere. Promote "healthy eating" to kids by hosting a special
Watermelon Day.
Students learn about nutrition, participate
in educational and fun activities, and of course, enjoy some delicious
watermelon. We've compiled great ideas from different schools and created
an easy plan you and yoru school can follow. Your Watermelon Day Kit has
everything you need to crate a fun-packed day at your school!
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Watermelon Day Brochure
pdf
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Watermelon Day How To
pdf
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Watermelon Day Bulletin Board Sheet
pdf
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Watermelon Day Contest Sheets
pdf
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Watermelon Day Decor Sheet
pdf
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Watermelon Day PA Script
pdf
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Watermelon Day Trivia
pdf
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J. Slice Costume Instructions
pdf
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Watermelon Day Celebration Logo
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Watermelon Day Logo
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Teacher's Tool Kit
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You can get your NWPB Teacher Toolkit by clicking
here
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Agriculture in the Classroom
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Agriculture in the Classroom, often referred to as "Ag in
the Classroom," is a grassroots program coordinated by the
United States Department of Agriculture. Its goal is to help
students gain a greater awareness of the role of agriculture
in the economy and society, so that they may become citizens who
support wise agricultural policies.
The program is
carried out in each state, according to state needs and interests,
by individuals representing farm organizations, agribusiness, education
and government. The USDA supports the state organizations by:
- helping to develop Ag in the Classroom programs
- acting as a central clearinghouse for materials and information
- encouraging USDA agencies to assist in state programs, and
- coordinating with national organizations to promote the goal of an increased awareness of agriculture among the nation's students
The National Watermelon Promotion Board is a proud member of the Florida Ag in the Classroom and sits
on the Board of Directors.
Learn more at www.agclassroom.org.
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