Retail Kit
 
Consumer Research

At the National Watermelon Promotion Board, we strive to base our decisions on data and research, rather than gut instinct, and we encourage our retail partners to do the same. And, if we can understand why consumers buy watermelon at different times and in different forms, we can all do a better job and sell more watermelon!
View the 2010 Watermelon Consumer Report (PDF)

View the 2008 Consumer Behavior Study Presentation of Results (PDF)

'07 Weight Watchers Study Highlights (PDF)

'07 Food Safety and Health Study Highlights (PDF)

'07 Weight Watchers Awareness Study (Word)

'07 Consumer Food Safety & Health Watermelon Study (Word)

'06 U.S. Consumer Purchase Behavior Study (Word)

'06 to '04 Comparison Study (Power Point Presentation)

'04 U.S. Consumer Purhcase Behavior Study (PDF)