Scanner Data

No matter how you slice it, watermelon sales in Topeka are different than those in Tulsa. And consumers in Augusta, Maine can hardly be compared to consumers in Augusta, Georgia. That´s why we put so much emphasis on gathering data from eight different regions around the country, It allows us to provide the best advice to you, and for you to understand the best way to talk about watermelon to your local audience.

Fresh Look Marketing has provided the NWPB with regional scanner data comparisons on years 2004 to 2005. These reports are in PDF format and are periodically updated. Click here to download Adobe Reader for accessing PDF files.Please feel free to compare regions by utilizing the Breakdown Map at the bottom of this list.

• Regional Scanner Data Report: 10-1-07
• Regional Scanner Data Report: 7-7-07
• Regional Scanner Data Report: 4-1-07
• Regional Scanner Data Report: 12-31-06
• Regional Scanner Data Report: 10-1-06
• Regional Scanner Data Report: 7-2-06
• Regional Scanner Data Breakdown Map (Power Point Slide)

A few years ago we had developed a case study to help us understand the melon category across the country. The study includes data from the 8 regions of the US and the national picture as a whole. Click the link to see the case study. 2003 Scanner Data Case Study (PDF)