World Cup Runneth Over: Celebrate with Watermelon

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Mississauga, ON - May 19, 2010 - If you're one of the millions of households planning to host to a World Cup viewing party during the month-long tournament, you?ll be sure to score big points by incorporating watermelon into your festivities.

Soccer has become the fastest growing sport in North America. In Canada more than 870,000 Canadians are registered to play soccer, either recreationally or professionally¹. The worldwide in-home television audience for the 2006 World Cup was over 24 billion, with Canada accounting for 4 million viewers alone.

The National Watermelon Promotion Board has selected the following internationally inspired dishes that are sure to add flare and flavour to your soccer celebration:

Balsamic Caramelized Onion Caprese: Italy is known for its fresh produce and competitive nature. Currently ranked fifth in FIFA standings, this homage to the team features juicy watermelon in place of the traditional tomato and is drizzled with aged balsamic for a classic finish.  This dish will inspire you to say "Go team" or should we say, " Forza, gruppo"?

Gambas A La Plancha Con Sandia (Grilled Shrimp with Watermelon): In honour of FIFA's number two ranking team, this popular Spanish tapas features fresh shrimp grilled in a lemongrass and watermelon glaze. Serve with a glass of homemade Sangria.

Watermelon Agua Fresca: Keep hydrated with this refreshing natural beverage. Agua Fresca, Spanish for fresh, cold waters, is a combination of water, fruit and honey blended together and served ice cold. Originating from Mexico (17th in FIFA standings) and popular throughout Central America, Watermelon Agua Fresca makes a nice non-alcoholic alternative.

For even more recipes, decorative carving instructions and health information about watermelon please visit www.watermelon.org.

About the National Watermelon Promotion Board
The National Watermelon Promotion Board (NWPB) is based in Orlando, Florida and represents 1,500 growers, shippers and importers. Through research, communications and marketing initiatives, the NWPB is finding new ways to enhance market opportunities for farmers and promote the nutritional, culinary and convenience benefits of watermelon. For further information on watermelon and NWPB, please visit www.watermelon.org or check out the only blog dedicated to watermelon at www.whataboutwatermelon.com.

¹ The Canadian Soccer Association 2008 Demographics

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