About The National Watermelon Promotion Board

The National Watermelon Promotion Board (NWPB) operates with a single objective: to increase consumer demand for watermelon through promotion, research, and educational programs. The Orlando-based non-profit organization was formed in 1989 by watermelon growers and shippers. Since then, the NWPB has developed marketing programs to boost watermelon sales in supermarkets throughout the U.S. and Canada. The NWPB is also exploring new marketing opportunities in the United Kingdom and Ireland. According to Executive Director Mark Arney, "Retail produce buyers are the gatekeepers who make key decisions regarding how watermelon is sold, displayed and advertised to consumers. We provide these buyers with key information and promotional programs to help the industry move more watermelon."

Through high profile publicity on television, radio, newspapers and magazines, the board has showcased watermelon as a healthy, refreshing, versatile fruit. Thanks in part to board efforts, watermelon is not only for picnics anymore, but has won a regular place on consumers' shopping lists enjoyed year-round in slices or added to a wide variety of desserts, drinks and recipes.

Today, the NWPB represents growers, shippers and importers of watermelon in the United States. These members fund the organization through assessments. The NWPB's Board of Directors, comprised of watermelon producers, handlers, importers and a member who represents the public, decides how to invest its budget in board programs. The budget is comprised of the assessments paid by growers, handlers and importers.