Types

Watermelon was grown by the ancient Egyptians, and it´s still evolving today.

Because of new developments in watermelon varieties, the market for watermelon continues to grow and change. A decade ago, the development of seedless varieties practically revolutionized the watermelon market, making this age-old fruit appealing to today´s more discriminating consumers. Other varieties, like yellow and orange flesh watermelon, have also created additional intrigue and appeal, opening up the market to new consumers.

So what´s next in the world of watermelon? We can´t say, but you can be sure that whatever it is, the NWPB will play in integral role in bringing it to you.