Consumer Research

At the National Watermelon Promotion Board, we strive to base our decisions on data and research, rather than gut instinct, and we encourage our retail partners to do the same. And, if we can understand why consumers buy watermelon at different times and in different forms, we can all do a better job and sell more watermelon!

Click here to view the 2008 Consumer Behavior Study Presentation of Results (PDF)

'07 Weight Watcher Study Highlights

'07 Food Safety and Health Study Highlights

Click here to view the 2007 Weight Watchers Awareness study (Full version in Word)

Click here for the 2007 Consumer Food Safety and Health watermelon study (Full version in Word)

Click here for the 2006 U.S. Consumer Purchase Behavior Study

Presentation comparing 2006 to 2004 study

Click here to view the 2004 U.S. Consumer Purchase Behavior Study (pdf)