Make The Most of Watermelon Displays
The degree to which high-graphic bins increase sales is something that will certainly get your attention. Our studies have shown that by using 2-color or 4-color bins, you can increase your watermelon sales on average 68% over generic (kraft) bins and 149% over displaying watermelon on the floor.
Display Whole and Cut Watermelon Side By Side
Another factor in attracting attention and generating sales comes from where watermelon is displayed. Placing whole and cut watermelon close together creates great eye-appeal and has proven to increase whole watermelon sales by an average of 76% (compared to separately displaying whole and cut melons).
Watermelon Is Wanted Year-Round
We've made great strides in promoting the year-round enjoyment of watermelon. And it's working. Our studies show that while sales of whole watermelons do rise sharply during the summer months, there is a demand for whole watermelon throughout the rest of the year, particularly in spring and fall. And fresh cut watermelon is popular in every season. So stop thinking of watermelon as a seasonal buy. If you put watermelon out for sale, it may sell.
Give Health Conscious Consumers What They Want - Watermelon
Take advantage of every opportunity to promote the many health benefits of watermelon. Include nutrition information wherever you can - on signs and displays, in newsletters and ads. Research shows that 23% of consumers are interested in learning about the health benefits of watermelon, which is as likely to lure consumers as the fact that it´s a fun food to eat.
You Can Only Sell It If You Stock It
Perhaps the simplest and most obvious way to increase sales is simply to stock more watermelon year-round. 24% of consumers surveyed will shop at another store or not buy fruit at all if they can't find their preferred type of melon.
Join the team?
How would you like to be a part our testing team? It's a great way to learn first-hand what works and what doesn't. And, it's easy. We'll work with you to set up store groups to study a particular merchandising aspect over a specific period of time. Then, just provide us with the sales figures from the testing period. We take care of the analysis and you'll be the first to hear the results. We may even offer a promotional reward for your participation.