J Slice - Our Healthy Hero
Meet J. Slice. He's not your average watermelon - he's super at just about every sport out there. He loves to skateboard, surf and snowboard. He fights Professor Junk Food and rescues kids from getting hooked on junk food for life!
J. Slice is the National Watermelon Promotion Board's mascot who communicates watermelon's nutritional value and great taste to young consumers. The character was developed using feedback from focus groups made up of adults who have daily interaction with the youth market and elementary school-aged children. The response was very positive by both groups who felt the character represented the energy and vitality of a healthy lifestyle that includes eating lots of fruit and vegetables, especially watermelon.