No matter how you slice it, adding watermelon to your plate will add a smile to your face.
Eat Watermelon, Be Happy
The Official Happy Fruit
Would you believe us if we told you that happiness is just a slice away? That’s right. A 2022 survey*, funded by NWPB, found that 100% of consumers say watermelon makes them feel happy. It’s hard to not smile at that stat. Whether you’re picking up a sweet snack for yourself or your crew, watermelon brings a little bit of happy anywhere you take it.
Comfort food comes in all shapes and slices!
81% of consumers consider watermelon a comfort food.
Let’s face the facts!
100% of consumers say watermelon makes them happy.
82% of consumers agree eating watermelon boosts their mood.
*NWPB Summer 2022 Consumer Research Findings. National Watermelon Promotion Board. Retrieved from https://www.watermelon.org/wp-content/uploads/2022/11/NWPB-Summer-2022-Website-Presentation.pdf.
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Smile To These Songs
Smile and sing along to our curated happy playlist at your next picnic, party or road trip. Mood boost incoming.
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Drop your email below for access to an exclusive digital happiness kit! We’ll send you a bright and cheerful phone background, a playlist full of hot hits and a checklist for lifting your mood.
The Happy Corner
Let's get happy!
From wacky carvings to refreshing recipes, spreading the shared love for watermelon with friends and family starts with a smile
Watermelon is a superfood that hydrates and provides essential nutrients and antioxidants.
Watermelon Cucumber Mojito Spritz
Sweet Watermelon Pizza
Watermelon Rind and Apple Hand Pies
Chipotle Maple Citrus Watermelon Wings
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