Welcome to the Retailers’ section of watermelon.org, a one-stop shop for all things watermelon at retail. Looking for product information, training, or promotional tips and tricks? You’ve come to the right place!

Retail Kit cover - watermelon slices in bowl and one on side, garnished with mint, blue background. Retail Kit set over green background

Retail Kit

Whether you are new or a seasoned professional to this category, this all-inclusive retail education tool has you covered.

Product Training

All the information you’ll need at the retail level, including types of watermelon, availability chart, and PLU/UPC codes.

  • light bulb with text

    Product Training

    Watermelon Learning Lab

    Test your watermelon knowledge today!

  • various watermelon cuts, including yellow on teal painted wooden background

    Product Training

    Types & Availability

    Watermelon is available year-round!

  • PLU-watermelon. Person (hands only) holding watermelon with PLU sticker, on conveyer belt at grocery store

    Product Training


    See available PLU and UPC codes.

  • jars of watermelon cuts, balls, sticks, chunks, with knife and chunks in background. slate cutting board on side

    Product Training

    Storage & Yield

    Selecting, storing and handling best practices.

  • person holding watermelon half, bright red flesh

    Product Training

    Hollow Heart

    Explaining hollow heart to staff and customers.

  • Three watermelon field workers passing watermelon to one in truck, tossing watermelon in air

    Product Training


    Virtually visit a farm to learn how watermelon ends up in your store.

Promotion Tips

Information and resources for you, the retailer, that will help with stimulating watermelon sales in your store. 

  • retail display - watermelon in bins with two NWPB posters, Selection & Health Esteem. Balloons part of display

    Promotion Tips

    Best Practices

    Tips for marketing watermelon.

  • sample ad - watermelon slices on blue plate on wooden table with watermelon logo bottom right. Top left, sample ad (price & description)

    Promotion Tips

    Sample Ads

    Use these resources.

  • watermelon queen smiling at customer at outside event in front of watermelon bin

    Promotion Tips

    Watermelon Queen

    The watermelon queens are trained promotional ambassadors.

  • grocery store display contest set-up, whole watermelon, wedges, slices with watermelon carved basket in front/center. Pink and green balloons floating overhead.

    Promotion Tips

    Retail Merchandising Contest

  • watermelon snowman carving

    Promotion Tips


    Watermelon fun isn’t just for the summertime!

Useful Links

Looking for more helpful tips? Use these links for additonal information.


Supplier Database

Retail Contact

Questions? Comments? Contact us at [email protected]