Retail Merchandising Contest
Submit your entry to the 17th Annual Watermelon Retail Merchandising Contest and win $5,000!
The contest will start June 8 and run throughout the month of August.
Last day to submit entries is September 15, 2025.
Show us your merchandising talents, both those in store and in print/digital spaces! All entries should showcase watermelon’s benefits including health, happiness, value and versatility. Watermelon of any kind can be included in the promotion, including whole, fresh-cut, mini watermelon, yellow and red or any mix thereof.
Marketing efforts considered in judging will include category visibility, point-of-sale materials, good visual merchandising, messaging nutritional benefits, recipes and/or selection education and use of print, online and/or digital platforms.
1st Place
$5,000
2nd Place
$2,500
3rd Place
$1,000
Honorable Mentions (3)
$500
The first 25 entrants also will receive a $15 digital gift card.
All entries must be submitted by midnight EST, on September 15, 2025.
Contact NWPB at [email protected] with additional questions.
“The team at Gelson’s #23 would like to express our gratitude for the opportunity to showcase the talent we have at Gelson’s Market. We take great pride in creating impactful displays that excite our customers. Gelson’s La Canada is proud to have won the Grand Prize this year in [NWPB’s] Retail Merchandising Contest.”
– Thot Phommasaysy, Produce Manager at Gelson’s Market #23 – 2024 Winner
“Each year, FCL and its Member Co-ops highlight watermelon through flyer and in-store features, and we encourage participation in the NWPB contest each year. We recognize that exciting and engaging displays continue to delight guests and drive in-store experience. The NWPB display contest is an excellent opportunity for CRS Members to highlight their merchandising skills and highlight our focus on seasonal produce favorites.”
– Joshua Hubert, Produce Retail Operations Manager at Federated Co-operatives Limited – 2023 Winner
“Bringing ideas to life for our customers to get excited about is something we take great pride in.”
– Aaron Carroll, Produce Manager at Schnuck’s Markets – 2022 Winner
