watermelon wedge with flesh cut away from rind on wooden cutting board with knife on side

Each year the NWPB measures consumers’ attitudes and awareness toward watermelon and compares it year-over-year. The research delves into topics such as:

  • Purchase behavior
  • Food safety
  • Quality
  • Health and nutrition

Consumer research helps to focus consumer outreach and findings are used to educate retail and foodservice contacts to understand consumers’ attitudes toward watermelon. The surveys take place in late summer and late winter.

Please find presentations from 2017 through 2019 below. If you have any questions, please reach out to Megan McKenna at [email protected].