Each year the NWPB measures consumers’ attitudes and awareness toward watermelon and compares it year-over-year. The research delves into topics such as:
- Purchase behavior
- Food safety
- Health and nutrition
Consumer research helps to focus consumer outreach and findings are used to educate retail and foodservice contacts to understand consumers’ attitudes toward watermelon. The surveys take place in late summer and late winter.
Please find presentations from 2017 through 2019 below. If you have any questions, please reach out to Megan McKenna at [email protected]ermelon.org.
- Winter 2020 Consumer Research
- Summer 2019 Consumer Research
- Winter 2019 Consumer Research
- Summer 2018 Consumer Research
- Summer 2017 Consumer Research
*Please note, the Board made a vendor change between the Summer 2017 and Summer 2018 project, hence the change in look and feel as well as some year-over-year comparisons not being available.
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