Promotion Tips
Watermelon Best Practices
Five Quick Tips for Marketing Watermelon
- Make the Most of Displays. Colorful bins and large displays grab attention and grab sales. Educate shoppers on selection, nutrition and more with point-of-sale materials.
- Display Whole & Cut Watermelon Side by Side. This creates great eye appeal and can increase sales of both.
- Get the Word Out – Watermelon is Delicious and Nutritious. Consumer research suggests that customers would purchase watermelon if they knew it was healthy and nutritious for them. Include nutrition information wherever you can – on signs and displays, in newsletters and ads or even on social media!
- The Entire Watermelon is Edible. According to our consumer research, a top barrier to purchasing watermelon cited “too big/convenient”, which spotlights the need to educate on all the ways to use watermelon in recipes utilizing the flesh, juice and the rind, as well as incorporating fresh cuts and mini watermelon to maximize convenience.
- Give Customers What They Crave All Year Long. It delivers year-round sales, even in cold climates. Keeping watermelon top of mind year-round is another key ingredient to increasing demand for watermelon. During the import season, there is a push for fresh-cut in order to keep the product front of mind. While it is understandable that there will not necessarily be bins of whole watermelon to showcase, it is still a great hydrator, nutritious, wonderful in seasonal recipes during import season, and still a great snack on the go as fresh-cut or juice.
Sample Ads
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Watermelon Queens and Promotional Ambassadors
Watermelon queens and promotional ambassadors have been educating consumers and boosting sales across the nation for over 50 years. They turn education into an experience, bringing enthusiasm and impact to promotions and special events on behalf of the watermelon industry. These promotional representatives share the story of watermelon at the regional, national, and international levels through a wide range of hands-on outreach, including:
- Helping grocery store shoppers choose the best watermelons
- Hosting Watermelon Day celebrations at local schools
- Sharing watermelon stories with on-air radio personalities
- Highlighting watermelon’s health benefits with TV news anchors
- Leading in-store watermelon recipe demonstrations
- Sampling fresh watermelon at fairs and festivals
Interested in an Ambassador? Request one today or contact us to learn more.
