National Watermelon Promotion Board provides 5,000 servings to refuel runners
Runners were rewarded with hydrating watermelon at the “Watermelon Mile” of the Fit Foodie Festival and 5K in Denver. As an event sponsor, the National Watermelon Promotion Board provided more than 5,000 watermelon servings during the run and festival to showcase watermelon’s health, value and versatility. In addition, Chef Dina Paz demonstrated how to make the Watermelon Bulgur Wheat Salad on the Culinary Stage.
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“The Fit Foodie Run was an excellent venue to reach fitness-focused consumers and their families. With the variety of watermelon applications offered, including juice, wedge pops and salads, attendees appreciated having a nutritious whole food to refuel and take on the go,” says Stephanie Barlow, senior director of communications, National Watermelon Promotion Board.