Press Releases

The National Watermelon Promotion Board (NWPB) is excited to share the findings of its latest consumer research study, unveiling insights into the evolving preferences and behaviors of younger watermelon consumers aged 18-34. This study reveals that this demographic is more health-conscious, exhibits creativity in the kitchen and has more adventurous palates, demonstrating an enthusiasm for cooking and exploring new watermelon recipes.

Watermelon Board announces the successful completion of a media training session tailored for State and National Watermelon Queens. Held in Orlando, FL on April 20, this initiative aimed to empower Watermelon Queens, the ambassadors of the watermelon industry, with essential skills in media engagement and communication.

Watermelon Board Releases Insightful Consumer Research Study and Marketing Guide Winter Springs, FL – March 21, 2024 – The National…

Thousands of watermelons served to refresh, refuel and rehydrate runners Winter Springs, FL – November 9, 2023 — The National…

Heritage Co-Op in Brandon, Manitoba, Canada takes home Grand Prize Winter Springs, FL – October 26, 2023 — The National…

This summer, the National Watermelon Promotion Board (NWPB)’s Foodservice program showcased the versatility of watermelon as a trend-forward ingredient. The campaign focused on reimagining the possibilities of watermelon in menu offerings and applications by adding the well-loved fruit to new, inspiring global flavors.

Here’s fresh news that will make you smile: A new Watermelon Board study finds eating a slice of watermelon can improve your mood.

NWPB launched a new Do-It-Yourself Watermelon Day Activity guide designed to inspire creativity while encouraging healthy eating habits among children. The guide provides a wide range of hands-on educational crafts, décor ideas, coloring pages and activities that features our favorite fruit – watermelon.

National Watermelon Promotion Board (NWPB) has released the findings of a new study, conducted along with research partner Armada Corporate Intelligence, Inc., that demonstrates the significant positive impact of the NWPB’s activities on the demand for watermelon. The study also shows that investment in the NWPB’s promotional activities results in a strong return on investment (ROI) of 19:1.

A recent study published in Nutrients suggests that watermelon can increase nutrient intake and overall diet quality in both children and adults.

Nutrition Study Finds Watermelon Intake Associated with Higher Diet Quality in Children and Adults Winter Springs, FL – February 27,…