Press Releases

  • person enjoying watermelon after activity

    National Watermelon Promotion Board Launches Watermelon Performance Hub for Everyday Athletes

    NWPB Announces the launch of its first of its kind Watermelon Performance Hub.

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  • Rind nutrition label

    A New Reason to Use the Whole Watermelon: USDA Adds Official Nutrition Profile for Watermelon Rind

    New FoodData Central listing gives registered dietitians, researchers and recipe developers standardized nutrition data to support whole watermelon use WINTER…

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  • Watermelon Board's 18th Annual Retail Merchandising Contest flyer. It has a pink background and green and red font with a watermelon hot air balloon and watermelon slice.

    Watermelon Board Launches 18th Annual Retail Merchandising Contest with Tajín® Partnership and Call for Entries

    National Watermelon Promotion Board (NWPB) announces the launch of the 18th Annual Retail Merchandising Contest, inviting retailers from across the country to showcase their creativity and merchandising excellence of their watermelon displays in June, July or August.

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  • Watermelon Tops 3.5 Billion Pounds at Retail as NWPB Reveals Path to Sustained Growth

    New State of the Category research and marketing guide provides industry with key opportunities to strengthen seasonal performance and expand regional growth.

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  • NWPB Executive Committee as of February 2026

    Watermelon Board Elects New Leadership Including First All-Female Executive Officer Team

    The National Watermelon Promotion Board (NWPB) marked a milestone moment for the organization and the watermelon industry during its Spring 2026 Board Meeting, electing all-female executive officers for the first time in its history.

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  • Default Blog Post Image

    Research Reveals Growing Interest in Watermelon on U.S. Restaurant Menus, According to 2025 Foodservice Study

    Winter Springs, FL – New 2025 foodservice research from the National Watermelon Promotion Board (NWPB) provides a data-driven analysis of watermelon menu trends in U.S. restaurants,…

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  • Default Blog Post Image

    NWPB Holds February 11th, 2026 Teleconference to Nominate Importers to Serve as Directors

    WINTER SPRINGS, FLORIDA – The National Watermelon Promotion Board (NWPB) will hold a videoconference on Wednesday, February 11th, 2026, at…

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  • Default Blog Post Image

    NWPB Holds February 11th, 2026 Teleconference to Nominate Producers and Handlers to Serve as District 1 Directors

    WINTER SPRINGS, FLORIDA – The National Watermelon Promotion Board (NWPB) will hold a videoconference on Wednesday, February 11th, 2026, at…

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  • Default Blog Post Image

    Watermelon Board Unveils Omni-Channel Strategies for Category Growth

    New Research and Marketing Guide Identifies Opportunities Across Retail Channels and Shopper Segments  Winter Springs, FL – November 4, 2024…

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  • Watermelon queens, ambassadors and coordinators at the 50th Marine Corps Marathon in Washington D.C.

    Watermelon, Milestones and Marines: NWPB Marks 12 Years at Marine Corps Marathon

    Team Watermelon Distributes Fresh Watermelon to 50th Anniversary Runners Winter Springs, FL – October 27, 2025 – Few things taste…

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  • collage of watermelon display at grocery store

    Watermelon Board Announces Winners of the 2025 Retail Merchandising Contest, Merchandising excellence at an all-time high with Heritage Co-op taking home the Grand Prize

    Winter Springs, FL – October 20, 2025 — The National Watermelon Promotion Board (NWPB) is proud to announce the winners…

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