• Watermelon Board Hosts Media Training for State and National Watermelon Queens

    Watermelon Board announces the successful completion of a media training session tailored for State and National Watermelon Queens. Held in Orlando, FL on April 20, this initiative aimed to empower Watermelon Queens, the ambassadors of the watermelon industry, with essential skills in media engagement and communication.

  • New Study Reveals Key Strategies for Merchandising Watermelon

    Watermelon Board Releases Insightful Consumer Research Study and Marketing Guide Winter Springs, FL – March 21, 2024 – The National…

  • Queen Olivia with watermelon at Marine Corps Marathon

    Watermelon Board Celebrates its 10th Year at Marine Corps Marathon

    Thousands of watermelons served to refresh, refuel and rehydrate runners Winter Springs, FL – November 9, 2023 — The National…

  • Watermelon Board Announces Winners to 2023 Retail Merchandising Contest

    Heritage Co-Op in Brandon, Manitoba, Canada takes home Grand Prize Winter Springs, FL – October 26, 2023 — The National…

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    Watermelon Board’s Summer Foodservice Program Elevated Watermelon’s Versatility by Familiarizing Global Flavors

    This summer, the National Watermelon Promotion Board (NWPB)’s Foodservice program showcased the versatility of watermelon as a trend-forward ingredient. The campaign focused on reimagining the possibilities of watermelon in menu offerings and applications by adding the well-loved fruit to new, inspiring global flavors.

  • Eat Watermelon: Be Happy

    Here’s fresh news that will make you smile: A new Watermelon Board study finds eating a slice of watermelon can improve your mood.

  • Watermelon Day Slice Craft

    New Activity Guide Celebrates Watermelon and Encourages Healthy Eating Habits

    NWPB launched a new Do-It-Yourself Watermelon Day Activity guide designed to inspire creativity while encouraging healthy eating habits among children. The guide provides a wide range of hands-on educational crafts, décor ideas, coloring pages and activities that features our favorite fruit – watermelon.

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    Watermelon Board Announces Significant Positive Impact for Watermelon Industry with 19:1 ROI

    National Watermelon Promotion Board (NWPB) has released the findings of a new study, conducted along with research partner Armada Corporate Intelligence, Inc., that demonstrates the significant positive impact of the NWPB’s activities on the demand for watermelon. The study also shows that investment in the NWPB’s promotional activities results in a strong return on investment (ROI) of 19:1.

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    Nutrition Research Continues to Support the Health Benefits of Regular Watermelon Consumption

    A recent study published in Nutrients suggests that watermelon can increase nutrient intake and overall diet quality in both children and adults.

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    NWPB’s Research Program Bears Fruit

    Nutrition Study Finds Watermelon Intake Associated with Higher Diet Quality in Children and Adults Winter Springs, FL – February 27,…

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    The Economic Impact of the NWPB: Board to Present Findings from Recent Study in Partnership with Armada Corporate Intelligence, Inc.

    Winter Springs, FL – February 1, 2023 – National Watermelon Promotion Board (NWPB), along with research partner, Armada Corporate Intelligence,…

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