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Boost in Views, Uses and Sales for Watermelon During 2018 Domestic Season

https://www.watermelon.org/press-releases/boost-in-views-uses-and-sales-for-watermelon-during-2018-domestic-season/

…during the Culinary Institute of America’s World’s of Flavor Webcast. Globally inspired recipe videos, such as North African Preserved Watermelon Chutney and Watermelon Rind Massaman Curry With Winter Vegetables, were…

Watermelon Board’s Foodservice Program Continues Momentum

https://www.watermelon.org/press-releases/watermelon-boards-foodservice-program-continues-momentum/

…the menu multiple times educate about and inspire with watermelon. The tour included time at a farm and packing shed learning about watermelon including watermelon rind pickles. C&U has the…

National Watermelon Promotion Board Launches Its “Watermelon on the Go” Digital Campaign

https://www.watermelon.org/press-releases/national-watermelon-promotion-board-launches-its-watermelon-on-the-go-digital-campaign/

…videos for prepping watermelon sticks, cubes, rinds and juice. With these foundational cuts, consumers can assemble simple recipes that travel well. As a taste of the content, NWPB shares the…

National Watermelon Promotion Board Takes Watermelon-on-the-Go for Media Event

https://www.watermelon.org/press-releases/national-watermelon-promotion-board-takes-watermelon-on-the-go-for-media-event/

…it for juice and even using the edible rind for zero waste. “Snacking and on-the-go eating occasions are on the rise with consumers’ busy lifestyles. We showed food editors how…

Watermelon Board Hosts First-Ever Recipe Contest

https://www.watermelon.org/press-releases/watermelon-board-hosts-first-ever-recipe-contest/

…winners will be awarded including three first place prizes for each recipe category (flesh, juice, rind) to receive a $150 Visa gift card. One grand prize winner will receive a…

Go Ahead…Eat the Whole Watermelon

https://www.watermelon.org/audiences/media/story-starters/go-ahead-eat-the-whole-watermelon/

…away the seeds and peel, but you may be surprised to learn that you can use an entire watermelon, including the rind, to make delicious and refreshing dishes. 2214 2213…

How To Preserve Watermelon

https://www.watermelon.org/the-slice/how-to-preserve-watermelon/

…extra, here a few of our favorite ways to preserve our favorite fruit: Pickle: Move over traditional pickles, sweet pickled watermelon rinds are the new way to satisfy pregnancy cravings….

Consumer Strategy Capitalizes on Emerging Digital Tactics

https://www.watermelon.org/press-releases/consumer-strategy-capitalizes-on-emerging-digital-tactics/

…whole watermelon, using flesh, juice and rind, and all point to Use the Whole Watermelon landing page. Prioritizing vertical video has been an important adjustment for several reasons: It is…

Take Your Favorite Watermelon Recipes From Day to Night

https://www.watermelon.org/the-slice/take-your-favorite-watermelon-recipes-from-day-to-night/

…watermelon rind to give your creamy, savory avocado toast some zip! It’s the perfect addition to any appetizer platter and still a great go-to morning recipe. Find Full Recipe Here…

Dining In A Watermelon Wonderland

https://www.watermelon.org/the-slice/dining-in-a-watermelon-wonderland/

…to use the whole watermelon and bring out this beautiful watermelon rind cake. Similar to carrot cake, this spiced dessert is a great alternative to overly sweet holiday cookies. Get…