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Go Ahead…Eat the Whole Watermelon
…away the seeds and peel, but you may be surprised to learn that you can use an entire watermelon, including the rind, to make delicious and refreshing dishes. 2214 2213…
Watermelon Board Hosts First-Ever Recipe Contest
…winners will be awarded including three first place prizes for each recipe category (flesh, juice, rind) to receive a $150 Visa gift card. One grand prize winner will receive a…
National Watermelon Promotion Board Takes Watermelon-on-the-Go for Media Event
…it for juice and even using the edible rind for zero waste. “Snacking and on-the-go eating occasions are on the rise with consumers’ busy lifestyles. We showed food editors how…
National Watermelon Promotion Board Launches Its “Watermelon on the Go” Digital Campaign
…videos for prepping watermelon sticks, cubes, rinds and juice. With these foundational cuts, consumers can assemble simple recipes that travel well. As a taste of the content, NWPB shares the…
Watermelon Board’s Foodservice Program Continues Momentum
…the menu multiple times educate about and inspire with watermelon. The tour included time at a farm and packing shed learning about watermelon including watermelon rind pickles. C&U has the…
Boost in Views, Uses and Sales for Watermelon During 2018 Domestic Season
…during the Culinary Institute of America’s World’s of Flavor Webcast. Globally inspired recipe videos, such as North African Preserved Watermelon Chutney and Watermelon Rind Massaman Curry With Winter Vegetables, were…
Back to Basics: Watermelon Board Sharpens Its Focus With Comprehensive Research
…Studies will look at watermelon’s potential effects on weight loss and digestive health; impacts on post-exercise recovery; compounds in watermelon flesh, rind and seeds; and effects of watermelon juice to…
Announcing Recipe & Carving Contest Winners
…Honorable Mention Watermelon Rind Stir Fry Honorable Mention Watermelon Greek Salad Honorable Mention Frozen Blended Margarita Honorable Mention Coconut Ice Cream Sandwiches Honorable Mention Asian Twisted Watermelon Chicken Salad Wonton…
Watermelon Board Fall-Winter Marketing Tactics
…Roll partnership to create technique and recipe videos featuring popular watermelon formats including dice, wedge, juice, julienne rind, etc. to be shared through Chef’s Roll and used by the NWPB…
Better Together with Watermelon
…Salad Watermelon + Beef The most unexpected pairing of all? Watermelon rind adds the perfect crunch in this pairing with beef to create a hearty weeknight meal! Watermelon Carne Guisada…