Slice of Happy words in a row over a picture of a woman biting into watermelon

New Study Finds Watermelon Boosts Moods

Winter Springs, FL – May 31, 2023 – Here’s fresh news that will make you smile: A new study finds* eating a slice of watermelon can improve your mood.

According to a recent survey of 1,000 people who recently bought watermelon:

  • 82% reported eating watermelon boosts their mood.
  • 100% say the very thought of watermelon makes them feel happy with 70% saying “very happy” and 30% feeling “somewhat happy.”
  • The vast majority (81%) consider watermelon a “comfort food.”

When asked to name a specific emotion eating watermelon brings, responses include:

  • “Happy” (39%)
  • “Fantastic” (13%)
  • “Refreshed” (12%)
  • “Relaxed” (5%)
  • “Satisfied” (4%)

“This study proves what watermelon growers have long known: Eating watermelon does indeed bring pure joy,” said Blake Mouzin of Mouzin Brothers Farms in Vincennes, Indiana. “And how can it not make you happy? It’s there to enjoy with friends and family around campfires, tossed into a summer salad or juiced or scooped up to cool you down on a hot summer day. Watermelons always seem to be around during our happiest moments.”

“The Slice of Happy Project”

With peak watermelon season upon us, the National Watermelon Promotion Board is launching “The Slice of Happy Project,” a program devoted to revealing the many ways watermelon can lift our moods. Activations will include:

  • A beautifully crafted “Slice of Happy Project” landing page at featuring:
  • Stats sharing watermelon’s contribution to happiness.
  • An interactive quiz that curate’s recipe inspiration based on personal preferences and moods.
  • Mood-boosting music.
  • An opportunity for visitors to sign up to receive a digital happiness kit filled with stickers, backgrounds and more.
  • Social media promotions to highlight key messages to shoppers nationwide.
  • Consumer media outreach to promote recent research.

Ready to carve more happiness into your summer plans? Consider these recipes:

The study was conducted through Aimpoint Research in 2022 and surveyed over 1,000 U.S. adults who are the primary grocery shoppers and are 18 years of age. The group surveyed was about 53% female and 47% male. The purpose of the study was designed to measure the attitudes and usage of watermelon, identify perceived benefits of watermelon, discover consumer opinion and purchasing intent*.

*NWPB Summer 2022 Consumer Research Findings. National Watermelon Promotion Board. Retrieved from