Here you’ll find our most recent consumer and trade press releases.
Of course, our content doesn’t end there. We keep a continuous promotional editorial calendar across our social media platforms.
New Activity Guide Celebrates Watermelon and Encourages Healthy Eating Habits
NWPB launched a new Do-It-Yourself Watermelon Day Activity guide designed to inspire creativity while encouraging healthy eating habits among children. The guide provides a wide range of hands-on educational crafts, décor ideas, coloring pages and activities that features our favorite fruit – watermelon.
Watermelon Board Announces Significant Positive Impact for Watermelon Industry with 19:1 ROI
National Watermelon Promotion Board (NWPB) has released the findings of a new study, conducted along with research partner Armada Corporate Intelligence, Inc., that demonstrates the significant positive impact of the NWPB’s activities on the demand for watermelon. The study also shows that investment in the NWPB’s promotional activities results in a strong return on investment (ROI) of 19:1.
Nutrition Research Continues to Support the Health Benefits of Regular Watermelon Consumption
A recent study published in Nutrients suggests that watermelon can increase nutrient intake and overall diet quality in both children and adults.
NWPB’s Research Program Bears Fruit
Nutrition Study Finds Watermelon Intake Associated with Higher Diet Quality in Children and Adults Winter Springs, FL – February 27,…
The Economic Impact of the NWPB: Board to Present Findings from Recent Study in Partnership with Armada Corporate Intelligence, Inc.
Winter Springs, FL – February 1, 2023 – National Watermelon Promotion Board (NWPB), along with research partner, Armada Corporate Intelligence,…
Wintermelon Toolkit Launch
New “Wintermelon” Toolkit Launches to Support Watermelon Year-Round Winter Springs, FL – December 1, 2022 – National Watermelon Promotion…
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