red and yellow triangular watermelon cut-out on marble cheese board

Here you’ll find our most recent consumer and trade press releases.

Of course, our content doesn’t end there. We keep a continuous promotional editorial calendar across our social media platforms.

  • Young consumers enjoying watermelon, cutting watermelon and watermelon dish.

    Watermelon Inspires Greater Engagement Among Younger Consumers

    The National Watermelon Promotion Board (NWPB) is excited to share the findings of its latest consumer research study, unveiling insights into the evolving preferences and behaviors of younger watermelon consumers aged 18-34. This study reveals that this demographic is more health-conscious, exhibits creativity in the kitchen and has more adventurous palates, demonstrating an enthusiasm for cooking and exploring new watermelon recipes.

  • Group of queens in front of decorative backdrop at queen training

    Watermelon Board Hosts Media Training for State and National Watermelon Queens

    Watermelon Board announces the successful completion of a media training session tailored for State and National Watermelon Queens. Held in Orlando, FL on April 20, this initiative aimed to empower Watermelon Queens, the ambassadors of the watermelon industry, with essential skills in media engagement and communication.

  • New Study Reveals Key Strategies for Merchandising Watermelon

    Watermelon Board Releases Insightful Consumer Research Study and Marketing Guide Winter Springs, FL – March 21, 2024 – The National…

  • Queen Olivia with watermelon at Marine Corps Marathon

    Watermelon Board Celebrates its 10th Year at Marine Corps Marathon

    Thousands of watermelons served to refresh, refuel and rehydrate runners Winter Springs, FL – November 9, 2023 — The National…

  • Watermelon Board Announces Winners to 2023 Retail Merchandising Contest

    Heritage Co-Op in Brandon, Manitoba, Canada takes home Grand Prize Winter Springs, FL – October 26, 2023 — The National…

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    Watermelon Board’s Summer Foodservice Program Elevated Watermelon’s Versatility by Familiarizing Global Flavors

    This summer, the National Watermelon Promotion Board (NWPB)’s Foodservice program showcased the versatility of watermelon as a trend-forward ingredient. The campaign focused on reimagining the possibilities of watermelon in menu offerings and applications by adding the well-loved fruit to new, inspiring global flavors.

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