Here you’ll find our most recent consumer and trade press releases.
Of course, our content doesn’t end there. We keep a continuous promotional editorial calendar across our social media platforms.
Watermelon Board Celebrates its 10th Year at Marine Corps Marathon
Thousands of watermelons served to refresh, refuel and rehydrate runners Winter Springs, FL – November 9, 2023 — The National…
Watermelon Board Announces Winners to 2023 Retail Merchandising Contest
Heritage Co-Op in Brandon, Manitoba, Canada takes home Grand Prize Winter Springs, FL – October 26, 2023 — The National…
Watermelon Board’s Summer Foodservice Program Elevated Watermelon’s Versatility by Familiarizing Global Flavors
This summer, the National Watermelon Promotion Board (NWPB)’s Foodservice program showcased the versatility of watermelon as a trend-forward ingredient. The campaign focused on reimagining the possibilities of watermelon in menu offerings and applications by adding the well-loved fruit to new, inspiring global flavors.
Eat Watermelon: Be Happy
Here’s fresh news that will make you smile: A new Watermelon Board study finds eating a slice of watermelon can improve your mood.
New Activity Guide Celebrates Watermelon and Encourages Healthy Eating Habits
NWPB launched a new Do-It-Yourself Watermelon Day Activity guide designed to inspire creativity while encouraging healthy eating habits among children. The guide provides a wide range of hands-on educational crafts, décor ideas, coloring pages and activities that features our favorite fruit – watermelon.
Watermelon Board Announces Significant Positive Impact for Watermelon Industry with 19:1 ROI
National Watermelon Promotion Board (NWPB) has released the findings of a new study, conducted along with research partner Armada Corporate Intelligence, Inc., that demonstrates the significant positive impact of the NWPB’s activities on the demand for watermelon. The study also shows that investment in the NWPB’s promotional activities results in a strong return on investment (ROI) of 19:1.
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