Press Releases

Team Watermelon Distributes Fresh Watermelon to 50th Anniversary Runners Winter Springs, FL – October 27, 2025 – Few things taste…

Winter Springs, FL – October 20, 2025 — The National Watermelon Promotion Board (NWPB) is proud to announce the winners…

Lee Wroten, representing District 2, was re-elected to serve as president for a second term. Chad Chastain (District 1) will serve as first vice president, while Camille Lombardo (District 5) was elected as secretary/treasurer. Completing the executive committee are Tony Moore (District 3), Renee Goodwin (District 4), Chris Dyer (Importer, not pictured), and ex-officio member Christian Murillo (Importer, not pictured).

District 4 Nomination Teleconference WINTER SPRINGS, FLORIDA – The National Watermelon Promotion Board (NWPB) will hold a teleconference on Wednesday,…

District 5 Nomination Teleconference WINTER SPRINGS, FLORIDA – The National Watermelon Promotion Board (NWPB) will hold a teleconference on Wednesday,…

Industry Supports Expanded Promotion of Watermelon Winter Springs, FL – December 20, 2024 – The National Watermelon Promotion Board (NWPB/Board)…

The U.S. watermelon category has experienced strong growth over the last year, with households across the country making an estimated $2.7 billion in fresh watermelon purchases.

National Watermelon Promotion Board (NWPB) participated in the Marine Corps Marathon (MCM) for the 11th consecutive year. Known as “The People’s Marathon,” the MCM is celebrated annually on the last Sunday of October and stands out as the largest marathon worldwide that does not offer prize money. Instead, it champions a spirited community experience, highlighted by the distribution of refreshing watermelon. This year, 16 pallets of fresh watermelon were enjoyed by participants and supporters from every U.S. state and numerous countries at the Finisher’s Festival, celebrating their marathon achievements.

National Watermelon Promotion Board has named the winners of
its annual Retail Merchandising Contest, including Grand Prize Winner, Gelson’s Market #23.

The National Watermelon Promotion Board (NWPB) is excited to share the findings of its latest consumer research study, unveiling insights into the evolving preferences and behaviors of younger watermelon consumers aged 18-34. This study reveals that this demographic is more health-conscious, exhibits creativity in the kitchen and has more adventurous palates, demonstrating an enthusiasm for cooking and exploring new watermelon recipes.

Watermelon Board announces the successful completion of a media training session tailored for State and National Watermelon Queens. Held in Orlando, FL on April 20, this initiative aimed to empower Watermelon Queens, the ambassadors of the watermelon industry, with essential skills in media engagement and communication.